WU SONG by Hakuhodo Jakarta for WWF

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WU SONG

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film
Market Indonesia
Agency Hakuhodo Jakarta
Director Melvin Mak
Creative Director Eggy Djunaedi
Art Director Agristro Satria Primananda
Copywriter Edi Nurcahyo, Ray Goh, Lucy Novita
Producer Joseph Lam
Account Supervisor Mahendra Suyono
Editor Eric Choi
Production Gravity Films
Released August 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: WWF INDONESIA
Product/Service: ENDANGERED SPECIES AWARENESS
Agency: HAKUHODO INDONESIA
Production Company: GRAVITY FILM, Jakarta, INDONESIA
Date of First Appearance: Aug 30 2010
Executive Creative Director: Ray Goh
Creative Director: Eggy Djunaedi
Copywriter: Ray Goh/Lucy Novita/Edi Nurcahyo
Art Director: Agristro Primananda
Agency Producer: Sunyoto Hp
Account Supervisor: Mahendra Suyono
Advertiser's Supervisor: Maitra M Widiantini
Producer: Joseph Lam
Director: Melvin Mak
Editor: Eric Choi
Post Production: Post 66
Director Of Photography: Ricky Lim

English Description
Using a legendary Chinese folklore about a brave young man, Wu Song that's going up the mountain to kill a legendary tiger to prove his strength and bravery.

Begins with Wu Song going up the mountain, he plans to kill a legendary tiger. When he found one, he quickly jumped into the fight with the tiger. After a while, it turns out that the tiger was actually human with costume, not the real one. When Wu song ask why, the human/tiger said: by the way human poaching tiger, there's no more living tiger anymore on the mountain. Wu Song was so upset.
We close with supers saying tiger population is now decreasing because of the oriental medicine.
Don’t let a legend became a myth.