Energex: Message Clouds by Clemenger BBDO Brisbane for Energex

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Energex: Message Clouds

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Industry Consumer & Public services
Media Film
Market Australia
Agency Clemenger BBDO Brisbane
Creative Director Jim Mckeown
Art Director Mike Fritz
Copywriter Rhys Venning
Editor Sam Cloake
Released May 2012


One Show 2012
One Show Out Of Home / Transit & Outdoor Installations - Single Merit

Credits & Description

Category: Public services & utilities
Brand: Energex
Agency: Clemenger BBDO, Brisbane
Country: Australia
During Queensland's destructive Summer storms, seemingly harmless objects like outdoor furniture turn into dangerous projectiles. Every year these objects get caught in power lines causing major disruptions. And every year energy supplier, Energex urges people to secure loose objects before storms hit. To extend last Summer's mainstream campaign Clemenger BBDO, Brisbane created an ambient event to get the message across in a relevant outdoor setting. In one of the busiest parts of the city, they launched floating foam silhouettes of everyday objects into the sky that could be seen for miles around.
Category: Public services & utilities
Client: Energex
Agency: Clemenger BBDO, Brisbane
Country: Australia
Account team: Amy Davis
Account team: Alicia Diaz
Creative Director: Jim McKeown
Art Director: mike fritz
Copywriter: Rhys Venning
Account Director: Celeste Toffanello
Editor: Sam Cloake