Engagement Citoyen Film THE RETURN OF DICTATOR BEN ALI by Memac Ogilvy Label Tunis

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THE RETURN OF DICTATOR BEN ALI

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Industry Public awareness
Media Film
Market Tunisia
Agency Memac Ogilvy Label Tunis
Creative Director Nicolas Courant
Art Director Yassine Boughaba, Gérald Héraud
Production Propaganda
Director Fehd Chabbi
Copywriter Asma Kanzari, Mehdi Lamloum, Yosri Mimouna
Producer Imed Marzouk
Released August 2011

Credits & Description

Category: Viral Film
Advertiser: ENGAGEMENT CITOYEN
Product/Service: TUNISIAN DEMOCRACY
Agency: MEMAC OGILVY LABEL TUNISIA
Production Company: PROPAGANDA, Tunis, TUNISIA
Creative Director: Nicolas Courant
Copywriter: Asma Kanzari/Mehdi Lamloum/Yosri Mimouna
Art Director: Gerald Heraud/Yassine Boughaba
Agency Producer: Aziz M'bazaia/Moez Nemsi/Bedis Benamor
Advertiser's Supervisor: Olfa Khalil Arem/Ulfet Fourati
Producer: Imed Marzouk
Director: Fehd Chabbi
Planner: Cherifa Benslamia

English Description

After decades of dictatorship, the Tunisian people had finally overthrown dictator Ben Ali. But a few weeks before their first ever free elections, only 55% at best were planning to vote. Thus forgetting the main objective of the revolution: democracy for Tunisia. Engagement Citoyen, a non-profit organization that aims to promote Tunisians' democratic awakening, asked us to inspire a higher turnout at upcoming elections.
To re-awaken people's political engagement we needed a strong and effective reminder. So we set up an engaging stunt in La Goulette. We put back Ben Ali's giant poster. The poster inevitably provoked the residents. But when they tore it down, they discovered another one underneath: BEWARE, DICTATORSHIP CAN RETURN. ON OCTOBER 23RD, VOTE. The event was captured on film and turned into a viral video.