Necktie Dance by Gavrila&Asociatii Romania for Entrance

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Necktie Dance

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Industry Department Stores & Shopping Malls
Media Film, Ambient
Market Romania
Agency Gavrila&Asociatii Romania
Creative Director Alina Gavrilă-Borțun
Copywriter Julien Britnic
Production studioset.tv
Director Germain Kanda
Released November 2017

Credits & Description

Entrance PeepShow is a window installation made for Romanian luxury fashion boutique Entrance, which attracts the viewer to take a peek at nine sequences / GIFs in order to discover the new collections of the Entrance brands.

The nine short films look like they have been shot by an invisible observer in an atmosphere infused with the naiveté and the flamboyance of La Belle Époque and also the frenzy of the jazz age and the humor of Charlot.

The GIFs are a tribute to the work of the cinema pioneer Eadward Muybridge. Most of the Entrance PeepShow actions are actual remakes of his famous motion studies / proto-GIFs made around 1880s, with a background inspired by the original grid and a similar way of numbering the frames.

The campaign reached a large target, being placed in the Old Centre of Bucharest, a hot tourist and leisure spot.
Media: Ambient
Category: Retail services
Client: Entrance
Agency: Gavrila&Asociatii Romania
Production: studioset.tv
Country: Romania
Director: Germain Kanda
Creative Director: Alina Gavrilă-Borțun
Copywriter: Julien Britnic