Epa Film DETECTIVE by ALMAP BBDO Brazil

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DETECTIVE

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Industry Education
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Director Andre De Melo Godoi
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr.
Art Director André Gola
Copywriter Pernil
Account Supervisor Enrique Lipizyc
Production Prodigo Films
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: EPA
Product/Service: SCHOOL OF ART AND DESIGN
Agency: ALMAPBBDO
Production Company: PRODIGO FILMS, São Paulo , BRAZIL
Date of First Appearance: Nov 20 2010
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Pernil
Art Director: Andre Gola
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Enrique Lipizyc
Advertiser's Supervisor: Isabela Filippi
Director: Andre Godoi
Sound Design/Arrangement: Menina Produtora

English Description
DETECTIVE

This spot consists of one single scene that’s repeated over and over with different VOs. Open a detective sitting in his chair. He finishes his cigar and looks at the woman who’s sitting in front of him. Then, he says something. The woman coughs.

After this, the scene starts playing again from the beginning, with the detective saying something different every time. For example: “What can I do for you, Miss Mulray!”, “So, do you wanna take a hit?” and “Do you see in black and white?”, among others.

After several repetitions, we see a title with the campaign’s concept: “How far does your creativity go?”