Epa Film SLAP by ALMAP BBDO Brazil

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Industry Education
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Director Andre De Melo Godoi
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr.
Art Director André Gola
Copywriter Pernil
Account Supervisor Enrique Lipizyc
Production Prodigo Films
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: EPA
Production Company: PRODIGO FILMS, São Paulo , BRAZIL
Date of First Appearance: Nov 10 2010
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Pernil
Art Director: Andre Gola
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Enrique Lipizyc
Advertiser's Supervisor: Isabela Filippi
Director: André Godoi
Sound Design/Arrangement: Menina Produtora

English Description
This spot consists of one single scene that’s repeated over and over with different VOs. Open on a woman walking into a bar to find her husband. She says something right before bursting into a belly laugh. Then, she slaps him on the face.

After this, the scene starts playing again from the beginning, with the woman saying something different every time. For example: “Angelo, you fucking bastard!”, “I can’t control my right hand” and “What’s wrong with my voice?” (with a nasal twang), among others.

After several repetitions, we see a title with the campaign’s concept: “How far does your creativity go?”