HP Film HAPPY BABY by Biscuit Filmworks, Goodby Silverstein & Partners San Francisco

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HAPPY BABY

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Industry Printers, Scanners & Supplies
Media Film
Market United States
Agency Biscuit Filmworks
Director Noam Murro
Creative Director Ícaro Dória
Producer Shawn Lacy Tessaro, Jay Veal @ Biscuit, Colleen O’Donnell
Account Supervisor Ladd Martin
Agency Goodby Silverstein & Partners San Francisco
Executive Creative Director Christian Haas, Rich Silverstein
Art Director Mark Sikes
Copywriter Will Elliot
Editor Andrea Macarthur
Released October 2010

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: HP
Product/Service: EPRINT WEB-CONNECTED PRINTERS
Agency: GOODBY SILVERSTEIN & PARTNERS
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Date of First Appearance: Oct 18 2010
Executive Creative Director: Rich Silverstein/Christian Haas
Creative Director: Icaro Doria
Copywriter: Will Elliot
Art Director: Mark Sikes
Agency Producer: Mj Otto
Account Supervisor: Ladd Martin
Producer: Shawn Lacy/Colleen O'donnell/Jay Veal
Director: Noam Murro
Editor: Andrea Macarthur
Post Production: Method Studios
Animation: Elastic
Music: Melanie Safka/"brand New Key"
Account Manager: Taleah Mona-Lusky
Director Of Photography: Simon Duggan
Editing Company: Peepshow Editorial

English Description
How do you launch the web connect printer, the biggest printing technology development in nearly a decade? We decided on a fat- cheeked baby streaking across America at 100 miles an hour. Not only did this approach explain the phone-to-printer technology, it let viewers imagine the joy of a baby landing in their printer. HP retailers were bombarded with customers asking for "that printer from the baby commercial.