ESPN: Nothing beats first place by Wieden + Kennedy New York for ESPN

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ESPN: Nothing beats first place

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency Wieden + Kennedy New York
Director Matt Aselton
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Reichenthal
Art Director Jeff Dryer
Copywriter Nick Kaplan
Production Arts & Sciences
Released July 2012

Awards

One Show 2013
One Show Consumer Television / :30/:25 - Campaign Merit

Credits & Description

Category: Publications & media
Brand: ESPN
Agency: Wieden + Kennedy, New York
Country: United States of America
For NASCAR driver Jimmie Johnson, losing is even more painful than saying goodbye to his pet porcupine, Pricklebear. ESPN's "Nothing Beats First Place" campaign via W+K New York promotes ESPN's coverage of the final 17 NASCAR Sprint Cup races of the season.
Category: Publications & media
Client: ESPN
Agency: Wieden + Kennedy, New York
Production: Arts & Sciences
Country: United States of America
Director: Matt Aselton
Executive Creative Director: Scott Vitrone
Executive Creative Director: Ian Reichenthal
Copywriter: Nick Kaplan
Art Director: Jeff Dryer