"Shake On It" by Wieden + Kennedy New York for ESPN

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"Shake On It"

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Industry Sports Teams & Events, TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency Wieden + Kennedy New York
Released July 2011

Awards

Cannes Lions 2012
Film Lions Publications & Media Silver

Credits & Description

Type of entry: Product & Service
Category: Publications & Media
Advertiser: ESPN
Product/Service: ESPN
Agency: WIEDEN+KENNEDY New York, USA
Advertiser ESPN
Product ESPN
Entrant WIEDEN+KENNEDY New York, USA
Type of Entry: Product & Service
Category: Publications & Media
Title: SHAKE ON IT
Advertiser/Client: ESPN
Product/Service: ESPN
Entrant Company: WIEDEN+KENNEDY New York, USA
DM/Advertising Agency: WIEDEN+KENNEDY New York, USA


Brief Explanation
The gentlemen’s bet: It’s better than regular betting, because you stand to lose so much more than money. You lose dignity, pride and maybe a little hair. And these fates are all sealed the same way: with a handshake.

"Shake On It" is part of ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign – an effort to expose fans and the greater public to truths that are normal in the world of sports, yet outside of it, anything but. The campaign celebrates all the bizarre, inspiring, ridiculous, random and loveable ways sports affect culture and our lives.