ESPN: SPY - OVECHKIN by Wieden + Kennedy New York for ESPN

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Industry Sports and Health Clubs, Gyms, Business equipment & services
Media Film
Market United States
Agency Wieden + Kennedy New York
Director David Shane
Executive Creative Director Kevin Proudfoot, Jerome Austria
Creative Director Stuart Jennings, Brandon Henderson Christian Travers
Art Director Gary Van Dzura
Copywriter Scott Hayes
Producer Marc Grill, Ralph Laucella
Account Supervisor Casey Bernard, Ken Fineo, Brandon Pracht
Editor Andrew Robertson
Released June 2011

Awards

Cannes Lions 2011
Film Lions Publications & Media Bronze

Credits & Description

1 of 3 Campaign
Type of Entry: Product & Service
Category: Publications & Media
Title: SPY - OVECHKIN
Advertiser/Client: ESPN
Product/Service: SPORTSCENTER
Entrant Company: WIEDEN+KENNEDY New York, USA
Advertising Agency: WIEDEN+KENNEDY New York, USA
Executive Creative Director: Kevin Proudfoot/Jerome Austria
Creative Director: Brandon Henderson/Stuart Jennings
Art Director: Gary Van Dzura
Copywriter: Scott Hayes
Agency Producer: Gary Krieg (Agency Head Of Content Production)/Kelly Dage (Agency Producer)
Advertiser's Supervisor: Seth Ader/Senior Director/Sports Marketing/Espn
Account Supervisor: Brandon Pracht/Casey Bernard/Ken Fineo
Production Company: O POSITIVE FILMS New York, USA
Director: David Shane
Producer: Ralph Laucella/Marc Grill (Executive Producer)
Editor: Andrew Robertson
Sound Design/Arrangement: Philip Loeb, Sound Lounge (Mixer)
Post Production: The Mill (Telecine/Color Correction And Online/Conform Company)
Brief Explanation:
This is SportsCenter Campaign
The "This Is SportsCenter" campaign has always given sports fans a glimpse behind the scenes at the fun, random world at the center of the sports universe. With anchors interacting with athletes, mascots, etc., it is the fan's vision of what ESPN's corporate campus in Bristol is really like.
Spy
NHL Superstar, and Russian native, Alex Ovechkin almost gets caught doing some late night filing.

The Film titled ESPN: SPY - OVECHKIN was done by Wieden + Kennedy New York advertising agency for ESPN in United States. It was released in Jun 2011.