Essilor: Optifog Lenses by Herezie for Essilor

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Industry Opticians, Prescription Eyewear, Retail, Distribution & Rental companies
Media Film
Market France
Agency Herezie
Creative Director Andrea Stillacci
Production Hard Citizen
Released March 2011


Epica Awards 2011
Film Toiletries & Health Care Silver

Credits & Description

Essilor - Optifog Lenses, "Foggy Moments" "The Dog"
Agency (city): HEREZIE (Paris)
Creative Director: Andrea Stillacci
Copywriters: Jean-Laurent Py / Edouard Dorbais
Art Directors: Remi Arnaud/ Julian Brice/ Sebastien Boutebel
Production Company (& City): HARD CITIZEN (Toronto)
Film Director: Christopher Hutsul
Production Company Producers: Eva Preger, Jacinte Faria, Link York, Nick Sorbara
Agency Producer: Barbara Vaira
Editing company: Ross Birchall/Bijou Editorial
Post production: Alter Ego
Cinematographer: Tico Poulakakis
Planners: Luc Wise/Celine Choueri
"The Dog"
Short explanation

It’s winter. A man comes back home and start cuddling his dog…on the “wrong side”. We discover that his lenses are covered by fog.

Optifog lenses prevent eyeglasses from fogging up.

The Film titled Essilor: Optifog Lenses was done by Herezie advertising agency for Essilor in France. It was released in Mar 2011.