Essilor Film Essilor: Optifog Lenses by Herezie

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Essilor: Optifog Lenses

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Industry Opticians, Prescription Eyewear, Retail, Distribution & Rental companies
Media Film
Market France
Agency Herezie
Creative Director Andrea Stillacci
Production Hard Citizen
Released March 2011


Epica Awards 2011
Film Toiletries & Health Care Silver

Credits & Description

Essilor - Optifog Lenses, "Foggy Moments" "The Dog"
Agency (city): HEREZIE (Paris)
Creative Director: Andrea Stillacci
Copywriters: Jean-Laurent Py / Edouard Dorbais
Art Directors: Remi Arnaud/ Julian Brice/ Sebastien Boutebel
Production Company (& City): HARD CITIZEN (Toronto)
Film Director: Christopher Hutsul
Production Company Producers: Eva Preger, Jacinte Faria, Link York, Nick Sorbara
Agency Producer: Barbara Vaira
Editing company: Ross Birchall/Bijou Editorial
Post production: Alter Ego
Cinematographer: Tico Poulakakis
Planners: Luc Wise/Celine Choueri
"The Dog"
Short explanation

It’s winter. A man comes back home and start cuddling his dog…on the “wrong side”. We discover that his lenses are covered by fog.

Optifog lenses prevent eyeglasses from fogging up.