Estrella Film MOST IMPORTANT MEAL OF THE DAY by McCann Stockholm

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MOST IMPORTANT MEAL OF THE DAY

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Industry Confectionery & snacks, Biscuits, Chips
Media Film
Market Sweden
Agency McCann Stockholm
Creative Director Mitte Blomqvist
Art Director Klaudia Carp
Copywriter Brita Zackari
Account Supervisor Robert Nygren
Production Hobby Film
Director Oskar Bard
Producer Anna Persson
Released March 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: ESTRELLA
Product/Service: CRISPS
Agency: STORÅKERS McCANN
Production Company: HOBBY FILM, Stockholm, SWEDEN
Date of First Appearance: Mar 28 2011
Executive Creative Director: Robert Nygren
Creative Director: Mitte Blomqvist
Copywriter: Brita Zackari
Art Director: Klaudia Carp
Agency Producer: Markus Ahlm/Colony
Account Supervisor: Robert Nygren
Advertiser's Supervisor: Chris Samways
Producer: Anna Persson
Director: Oskar Bård
Animation: Fredrik
Account Manager: Sofia Beme
Other Credits: Fredrik Broander/Illustrations

English Description
What is a true moment of zen in the couch? It may be waking up the day after a hard night acknowledging the fact that yes, breakfast may be the most important meal of the day but how you compose it is totally up to you. So if you wish to compose it with a minimum of effort and maximum of taste, go ahead chips lover!

Breakfast is often regarded as the most important meal of the day. But how you compose it is totally up to you. And sometimes, depending on the night before, you just want to compose it with a minimum of effort and maximum of taste. Enjoy your couch moment of zen.