Reimagine by The Barbarian Group for Etihad Airways

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Reimagine

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Industry Airlines
Media Film, Digital, Interactive & Mobile
Market United States
Agency The Barbarian Group
Production MediaMonks
Released June 2016

Credits & Description

Etihad A380 Virtual Reality experience featuring Nicole Kidman
Client: Etihad Airways
Agency: Cheil Worldwide
Malcolm Poynton - Global Chief Creative Officer
Edu Pou - Chief Creative Officer
Adam Lau - Group Creative Director
Andrew Peet - Senior Art Director
Dan Galganski - Copywriter
Joseph Guyt - Head of Production EP
David Logan - Executive Producer
Alexandra McGuinness - Producer
Tenny Pearson - Group Business Director
Felix Yip - Senior Strategy Director
Zack Green - Senior Media & Distribution Lead
Sunchia Eckert - Account Manager
Albie Eloy - Graphic Designer
Academy Award-winning actress Nicole Kidman is starring in Etihad Airways’ new 360-degree virtual reality film.
The film, titled “Reimagine” was created by The Barbarian Group, a subsidiary of Cheil Worldwide, in partnership with the creative digital production company MediaMonks, and takes a 360-degree look at the luxury interior of Etihad’s Airbus A380.
In a major coup for the airline, this marks the first time a Hollywood A-list star has appeared in a fully immersive virtual reality film.