Etisalat Film GREENLINE UNLIMITED MIX by Strategies Cairo

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GREENLINE UNLIMITED MIX

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Industry Telecommunications Services
Media Film
Market Egypt
Agency Strategies Cairo
Director Eric Barbier
Art Director Ahmed El Ghandour
Copywriter Tamer Mahdy
Producer Moataz Thabet
Account Supervisor Kareem Helmy
Production ECU
Released October 2010

Credits & Description

Category: Commercial Public Services
Advertiser: ETISALAT MISR
Product/Service: POSTPIAD TARRIF
Agency: STRATEGIES
Production Company: ECU PRODUCTIONS, Cairo, EGYPT
Date of First Appearance: Oct 7 2010
Executive Creative Director: Tamer Mahdy
Creative Director: Tamer Mahdy
Copywriter: Tamer Mahdy
Art Director: Ahmed El Ghandour
Agency Producer: Ahmed El Ganainy
Account Supervisor: Kareem Helmy
Advertiser's Supervisor: Ahmed Lasheen
Producer: Moataz Thabet
Director: Eric Barbier
Sound Design/Arrangement: Pierre Renson
Post Production: Gravity
Music: Ali Fathalla - Composer Mohamed Mounir: Singer
Account Manager: Dalia Alloub
Director Of Photography: Jerome Robert

English Description
Under its new conceptual platform of “there is more to life”, etisalat telecom operator wanted to re-launch its Greenline tariff with a mix of four different benefits. Instead of directly illustrating the four benefits, we decided to go “poetic”. We’ve imagined a love story between a “Commedia dell’arte” street performer and a girl who’s in a dilemma seeing him everyday with a different character! Each benefit, with an equivalent character, was assigned to a mask and a symbolic skit. The tariff, in that context, empowers you with four different characters enriching and coloring your life. A top folk singer was assigned to sing the lyrics. People loved the copy and the soundtrack was one of the most downloadable ring tones this year.