Euglena: The entrance quiz by Dentsu Inc. Tokyo for Euglena

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Euglena: The entrance quiz

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Industry Grocery and Other foods
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Keiiu Okuhira, Flag
Designer Daisuke Obana
Released August 2012

Credits & Description

Media: Ambient
Geo: Japan
Category: Food
Agency: Dentsu
Brand: Euglena
The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Directors: Yoji Sakamoto, Yoshikatsu Miyasaka, Norihito Sako, Satoshi Takasugi, Hirofumi Hayashi, Kazuki Tsuburaku
Producer / Technical Director: Yugo Tonegi
Designer: Daisuke obana
Director: Keiiu Okuhira / Flag
Sound Design: Atsushi Shimomura / Sosa Co.