Eukanuba Film ANTACID by Africa Sao Paulo

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ANTACID

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Industry Pet Food, Pet Care Products & Services
Media Film
Market Brazil
Agency Africa Sao Paulo
Director Renato Assad
Creative Director Sérgio Gordilho
Art Director Jeferson Rocha
Copywriter Ricardo Chester, Roberto Fernandez
Producer Deborah Mesquita De Barros, Marina Camasmie Assad
Account Supervisor Marcio Santoro, Marcelo Passos, Marina Damato, Cecília Duarte
Released December 2012

Credits & Description

Advertiser: P&G
Agency: AFRICA
Category: Miscellaneous
Planner: Ana Cortat
Director Of Photography: Christian Lesage
Account Supervisor: Marcio Santoro
Producer: Marina Camasmie Assad
Agency Producer: Rodrigo Ferrari
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Sergio Gordilho
Agency Producer: Stella Gafo
Director: Renato Assad
Creative Director: Sergio Gordilho
Post Production: Side Cinema
Advertiser's Supervisor: Caio Macedo
Account Supervisor: Cecilia Duarte
Producer: Deborah Mesquita de Barros
Art Director: Jeferson Rocha
Account Supervisor: Marina Damato
Account Supervisor: Marcelo Passos
ProductionManager: Marisa Toledo
Other Credits: Production Assistant: Bruna Ayalla
Copywriter: Ricardo Chester
Sound Design/Arrangement: V. U. Studio ( Alvaro Fernando)

Brief Explanation
Eukanuba is one of Brazil's main dog food brands. One of the main competitors of dog-food producers is the habit of feeding animals with leftover human food. In a good-humored way, the film reinforces the idea that Eukanuba is the best food for dogs.