European Tour Film GONG by Saatchi & Saatchi London

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GONG

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Industry Sports Teams & Events
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Director Stephen Howell, Rick Dodds, Ed Sayers
Executive Creative Director Paul Silburn, Kate Stanners
Producer Charulata Kohli, Jonny Speers
Account Supervisor Peter Lovatt
Editor Tony Raffe
Production Bareface Films
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: EUROPEAN TOUR
Product/Service: EUROPEAN GOLF TOUR
Agency: SAATCHI & SAATCHI
Production Company: SPEERS FILM, Dublin, IRELAND
Date of First Appearance: Aug 15 2010
Executive Creative Director: Paul Silburn/Kate Stanners
Copywriter: Stephen Howell
Art Director: Rick Dodds
Agency Producer: Ed Sayers
Account Supervisor: Peter Lovatt
Producer: Jonny Speers/Charulata Kohli
Director: Ed Sayers/Stephen Howell/Rick Dodds
Editor: Tony Raffe
Post Production: European Tour Productions
Director Of Photography: Jason Duke
Editing Company: European Tour Productions
Other Credits: Media Innovation Director - Andrzej Moyseowicz/Project Manager - Zulfah Fredericks

English Description
We challenged four of The European Tour’s top golfers to skim a golf ball 200 yards across a lake and hit a 9 inch gong floating just above the surface. The resulting film was uploaded to YouTube with no media budget behind it, but soon generated over 2 million hits.