Eva Pharma Film If you're a lame duck in her eyes, become the lion you once were by DDB Cairo

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If you're a lame duck in her eyes, become the lion you once were

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Industry Health & Pharmaceuticals
Media Film
Market Egypt
Agency DDB Cairo
Director Ali Reed
Creative Director Head Of Creative, Basel El Deeb
Art Director Assem Ali
Copywriter Akram Negm, Karim Ayesh
Producer Mahmoud Khatab
Editor Mohsen Abdelwahab
Released November 2012

Awards

Mena Cristal Awards 2013
Arabic Culture Arabic Culture Sapphire (Silver)
Film Beauty / Hygiene / Health (Cosmetics, Make-up, Shampoo) Emerald (Bronze)

Credits & Description

Advertiser: EVA PHARMA
Agency: TNA DDB EGYPT
Category: Pharmacy
Cameraman: Ahmed Zatouna
Copywriter: Associate Creative Director : Hashem El Sokkary
Creative Director: Basel El Deeb
Other Credits: Hagar Ewais
Sound Design/Arrangement: George Samir
Account Manager: Hazem El Saadani
Creative Director: Head Of Creative
Producer: Mahmoud Khatab
Sound Design/Arrangement: Ahmed El Ghazouly
Editor: Mohsen Abdelwahab
Copywriter: Akram Negm
Post Production: Tn Studio
Director: Ali Ali
Art Director: Assem Ali
Other Credits: Assistant Producer
Animation: Mohamed Abdel Hady
Director Of Photography: Pierre Mouarkech
Editing Company: Tn Studio
Sound Design/Arrangement: Sam Isaac

Brief Explanation
Sad, but true. Sex is a taboo topic in the middle east, especially for our low income target market. Despite that, sex has a universally agreed importance. A man whose wife doesn't respect him, is very likely to be anything but a lion in the bedroom. We used a women's perspective to entice men to become the lions they once were.