Evian Film BABY AND ME by BETC

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BABY AND ME

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Industry Water
Media Film
Market France
Agency BETC
Executive Creative Director Remi Babinet
Art Director Agnes Cavard
Copywriter Valerie Chidlovsky
Account Supervisor Gaelle Gicqueau
Production Mikros
Director We Are From La
Account Supervisor Marielle Durandet, Isabelle Picot, Charlotte Bals, Catherine Emprin Estelle Colas Maëlle Varene
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Non-Alcoholic Drinks Silver

Credits & Description

Type of entry: Product & Service
Category: Non-Alcoholic Drinks
Advertiser: EVIAN
Product/Service: EVIAN
Agency: BETC Paris, FRANCE
Executive Creative Director: Rémi Babinet
Copywriter: Valérie Chidlovsky
Art Director: Agnes Cavard
Agency Producer: Fabrice Brovelli
Account Supervisor: Marielle Durandet/Estelle Colas/Gaelle Gicqueau/Isabelle Picot/Charlotte Bals
Advertiser's Supervisor: Michael Aidan/Laurent Houel/Cécile Turkel/Alexis Thobellem/Benoit Radenne
Director: We Are From LA
Sound Studio: Gum
Post Production: Mikros
Music: Yuksek/« Here Come The Hotstepper »
Special Effects/Computer Graphics: Pascal Giroux
Editing Company: Mikros
Brief Explanation
The Evian babies are back!
We see a man walking down the street when he catches his reflection in a bus window, but the reflection shows a baby version of him. Surprised and excited he starts to dance, to discover that his baby imitates his moves and expressions. People around him on the street join the dance - all set to the cult tune "Here comes the Hotstepper", remixed by Yuksek for Evian.