Evian Film BABY INSIDE by BETC Euro Rscg Paris, Wanda Productions

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BABY INSIDE

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Industry Water
Media Film
Market France
Agency BETC Euro Rscg Paris
Executive Creative Director Remi Babinet
Art Director Gregory Ferembach, Agnes Cavard
Copywriter Valerie Chidlovsky
Account Supervisor Marielle Durandet, Dominique Verot
Agency Wanda Productions
Director Geremy Jasper, Georgie Greville
Released April 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: EVIAN
Product/Service: EVIAN
Agency: BETC EURO RSCG
Production Company: WANDA PRODUCTIONS, Saint-Denis La Plaine Cedex, FRANCE
Date of First Appearance: Apr 19 2011
Executive Creative Director: Rémi Babinet
Copywriter: Valérie Chidlovsky
Art Director: Agnès Cavard/Gregory Ferembach
Agency Producer: Fabrice Brovelli/Coumba Fall
Account Supervisor: Marielle Durandet/Dominique Verot
Director: Geremy Jasper/Georgie Greville (Legs)
Sound Design/Arrangement: Betc Music/Christophe Caurret

English Description
The stop-motion film is based on the simple principle of the flipbooks from our childhood. Men and women, wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. The film was produced by Legs from the famous MILK Studios in New York. The people in the video were found through a street casting – the directors asked charismatic, edgy looking people of different ages and styles on the street to participate.