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Industry Books
Media Television & Cinema
Market South Africa
Agency Ogilvy Johannesburg
Copywriter David Kreuger
Account Supervisor Caree Ferrari
Producer Janet Sender
Art Director Marian Bryan
Director Michael Middleton
Executive Creative Director Fran Luckin
Creative Director Bridget Johnson
Editor Saki Berg
Released June 2011

Awards

Cannes Lions 2011
Film Lions Retail Stores Bronze

Credits & Description

Type of Entry: Product & Service
Category: Retail Stores
Title: CHAIN MAIL
Advertiser/Client: EXCLUSIVE BOOKS
Product/Service: E MAIL FOR DUMMIES
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Bridget Johnson
Art Director: Marian Bryan
Copywriter: David Kreuger
Agency Producer: Tsakane Mhlangwane
Advertiser's Supervisor: Fred Withers
Account Supervisor: Caree Ferrari
Production Company: JUMP Cape Town, SOUTH AFRICA
Director: Michael Middleton
Producer: Janet Sender
Editor: Saki Berg
Sound Design/Arrangement: Fine Tunes Warren Burley
Cameraman: Michael Middleton
Post Production: Left Post

Brief Explanation:
Adding to Exclusives.com’s campaign for the Dummies Range, this ad demonstrates one of the important tips that the Email for Dummies guide will give them.

The TV Commercial titled Exclusive Books: CHAIN MAIL was done by Ogilvy Johannesburg advertising agency for Exclusive Books in South Africa. It was released in Jun 2011.