He's drinking it for you by Proximity Auckland for 33 Export

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He's drinking it for you

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Industry Beers and Ciders
Media Film
Market New Zealand
Agency Proximity Auckland
Creative Director Levi Slavin
Copywriter Simon Vicars
Production Prodigy
Director Tim Bullock
Creative Group Head Nick Worthington
Art Director Brett Colliver
Producer Craig Sinclair
Head of Broadcast Jen Storey
Account manager Matt Frost
Editor Adam Wills
Released April 2013

Credits & Description

If there's one thing standing in the way of men enjoying beer, it's women and their distaste of beer guts."You're getting fat," they complain. "Maybe you should cut back on the beer," they say. And they're right.But now DB have just the answer Export 33. It's brewed 33% longer, to be full of beer, but not carbs. That means a tastier beer for him, and a tastier him for her. So in a tongue in cheek way, this ad convinces women that Export 33 is the beer they want their man to drink. And men get to enjoy drinking as much Export 33 as they like.Agency: Colenso BBDO ? Proximity Auckland
Category: Drinks, alcoholic
Media: TV
Client: DB Breweries
Agency: Colenso BBDO/Proximity New Zealand
Country: New Zealand
Director: Tim Bullock
Creative Director: Levi Slavin
Art Director: Brett Colliver
Copywriter: Simon Vicars
Producer: Craig Sinclair
Production company: Prodigy
Creative Group Head: Nick Worthington
Executive Producer: Jonathon Samway
Sound Design: Liquid
DoP: John Toon
Head of Broadcast: Jen Storey
Group Account Director: Tim Ellis
Account Director: Sophie Martignier
Planner: Andy McLeish
Post production: Toybox
Agency Producer: Katie Knight
Editor: Adam Wills
Music Studio: Sound Planet
Account manager: Matt Frost