Scale by The Martin Agency Richmond for ExxonMobil

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Scale

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Industry Automotive products, services and accessories
Media Film
Market United States
Agency The Martin Agency Richmond
Creative Director Jason Komulainen
Production Buck
Executive Creative Director Orion Tait
Producer Billy Mack
Strategic Planner Geoff Sheldon
Released April 2013

Credits & Description

U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk.
So, ExxonMobil, via The Martin Agency, Richmond, created a multifaceted campaign with a singular call to action: Let's Solve This.The campaign was designed to not only inform the American public on the challenges that lie ahead, but to inspire them to take part in solving our nation's education crisis.
Category: Charities & appeals
Client: ExxonMobil
Agency: The Martin Agency, Richmond
Production: Buck
Country: United States of America
Chief Creative Officer: joe alexander
Creative Director: Jason Komulainen
Executive Creative Director: Orion Tait
Associate CD / Copywriter: Ken Hines
Associate CD / Art Director: Matt Wojtysiak
Assoc Creative Director: Yker Moreno
Strategic Planner: Geoff Sheldon
Group Account Director: Ian Davidson
Account Director: Leslie Hodgin
Project Manager: Jodie Ballard
Agency Executive Producer: Brett Alexander
Agency Broadcast Producer: Meredith Witte
Agency Junior Producer: Kelly Sutton
Executive Producer: Anne Skopas
Producer: Billy Mack
Art Direction: Yker Moreno
Design: Yker Moreno, Justin Lawes, Andrew Zimbelman, Evan Anthony, Nicolo Bianchino
Animation: Justin Lawes, Andrew Zimbelman, Michael Russo, Chris Phillips, Nicolo Bianchino, Kyle Strope, Freddy Arenas, Marcin Zeglinski, Evan Anthony, Sander Van Dijk
Colorist: Seth Ricart
Audio Post Company: Rainmaker
Engineer: Jeff McManus
Mixer: Jeff McManus
Music: HUM Santa
Composer/Arranger: Lindsay Marcus and Jeffery Koz
Sound Design Company: Kickstand LA
Sound Designer: Kim Christensen
Voiceover talent: Stephen Dorff