Ezaki Glico Film TURN IT OVER by Dentsu Kansai

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TURN IT OVER

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Industry Chocolate
Media Film
Market Japan
Agency Dentsu Kansai
Director Hideki Kuroda
Creative Director Tomoaki Tsuji
Art Director Taichi Sayama, Masaki Fukumori
Copywriter Masaki Tanaka, Takatoshi Nakao/ryo Fujii/kosuke Matsushita
Producer Michiru Kobayashi, Susumu Kawasumi
Editor Hiroko Watanabe, Masaru Haga
Production ENGINE FILM Tokyo
Released September 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: EZAKI GLICO
Product/Service: POCKY CHOCOLATE
Agency: DENTSU KANSAI
Production Company: ENGINE FILM, Tokyo, JAPAN
Date of First Appearance: Sep 3 2010
Creative Director: Tomoaki Tsuji
Copywriter: Takatoshi Nakao/Masaki Tanaka
Art Director: Taichi Sayama/Masaki Fukumori
Producer: Michiru Kobayashi/Susumu Kawasumi
Director: Hideki Kuroda
Editor: Hiroko Watanabe/Masaru Haga
Post Production: Studio109
Lighting: Haruo Ito
Music: Ymo/Rydeen
Planner: Takatoshi Nakao/Masaki Tanaka
Cinematographer: Matutaka Murakami
Editing Company: Capra

English Description
"Pocky"is a longtime best seller in Japan.
In other words, it becomes a sort of out-of-date product.
That is why, We try to turn this negative image to
positive by the film that "pockymen" make white people turn to red.
(Red is symbol color of "Pocky")
We express the way of turning them like artistic mass gymnastic exercises.
By this fresh expression, we try to turn old image of Pocky to new.
We turn white people to red skillfully in this film to turn the
out-of-date condition over.