Fairtrade Film WEEK AFTER PARCEL by Selmore

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WEEK AFTER PARCEL

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Industry Consumer & Public services
Media Film
Market Netherlands
Agency Selmore
Director Nils Gerbens
Creative Director Jakko Achterberg En Niels Westra
Art Director Shanta Schreuder
Copywriter Karin Heinen
Producer Christel Hofstee - Christel Palace, Marit Groenenboom
Account Supervisor Olivier Koning
Production Christel Palace
Released July 2010

Credits & Description

Category: Retail Stores
Advertiser: FAIR TRADE ORIGINAL
Product/Service: FAIRTRADE PRODUCTS
Agency: SELMORE CREATIVE AGENCY
Production Company: CHRISTEL PALACE, Amsterdam, THE NETHERLANDS
Date of First Appearance: Jul 12 2010
Creative Director: Jakko Achterberg/Niels Westra
Copywriter: Karin Heinen
Art Director: Shanta Schreuder
Agency Producer: Marco Van Prooijen
Account Supervisor: Olivier Koning
Advertiser's Supervisor: Mike Jansen/Paula Van De Kamp/Katrien Kloos/Lois Kolmer
Producer: Marit Groenenboom/Christel Hofstee
Director: Nils Gerbens
Sound Design/Arrangement: Fc Walvisch: Christiaan Unck
Account Manager: Emilie Van Dijk
Planner: Otto Van Der Harst
Editing Company: De Grot

English Description
In Dutch the World Cup is called WK. This commercial was aired the week after the WK to introduce the ‘WeeK na pakket’, which means ‘WeeK after parcel’.
The world was focussed on South Africa for a full month. But even after the whole circus has left, Fair Trade Original continues to work for fair trade in South Africa, as in the past 50 years. That is the message of the campaign surrounding the ‘WeeK after parcel’. A parcel full of honest South African products.