Agile Private Banking by Branders Group AG for Falcon Private Bank

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Agile Private Banking

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Industry Banking & Financial Services, Online Financial Service
Media Film
Market Switzerland
Agency Branders Group AG
Creative Director Thom Pfister
Released October 2017

Credits & Description

Category: Finance
Media: Film
Brand: Falcon Private Bank
Agency: Branders
Geo: Switzerland
Advertising Agency: Branders Group AG, Zürich, Switzerland
Chief Executive Officer: René Allemann
Strategy Director: Philippe Knupp
Creative Director: Thom Pfister
Senior Brand Consultant, Omnichannel Experience: Marisa Güntlisberger
Senior Brand Consultant: Regula Looser
Junior Brand Consultant: Luisa Ender
Brand Designer: Palma Manco
Senior Brand Designers: Damian Hess, Soraya Gaouaoua
Creative Brand Technologist: Thomas Hausheer
Web Engineer: Roberto Ceschi
Photographer: Rankin & Team / UK
Published: October 2017
Description:
Branders accompanied Swiss Private Bank Falcon in a comprehensive re-branding from a new vision, the development of the service design and the creation of a differentiating brand identity to a new advertising campaign. As the symbiosis of personal banking skills with digital intelligence is at the core of the re-branding, Branders translated this symbiosis together with star photographer Rankin into futuristic-looking imagery and brought the private banking experience of the future to life. Welcome to Agile Private Banking.