RELAXED WIFE by Blammo for Fallsview Casino Resort

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RELAXED WIFE

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Industry Lottery & Gambling
Media Film
Market Canada
Agency Blammo
Director Steven Tsuchida
Art Director Chris Duchaine
Copywriter Craig Burt
Producer Chris Palladino
Account Supervisor Joyce Ho
Editor Mick Griffen
Production Holiday Films
Released July 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: FALLSVIEW CASINO RESORT
Product/Service: CASINO
Agency: BLAMMO WORLDWIDE
Production Company: HOLIDAY FILMS, Toronto, CANADA
Date of First Appearance: Jul 18 2010
Chief Creative Officer: Alan Gee
Copywriter: Craig Burt
Art Director: Chris Duchaine
Agency Producer: Kali Kyriazis
Account Supervisor: Joyce Ho
Producer: Chris Palladino
Director: Steven Tsuchida
Editor: Mick Griffen
Sound Design/Arrangement: Pirate
Post Production: Rooster
Cameraman: James Gardner
Lighting: Sean Ozadzuc
Account Manager: Dan Giusti
Director Of Photography: James Gardner
Editing Company: Rooster
Other Credits: Transfer: Alter Ego/Edit Facility: Track And Field

English Description
In Relaxed Wife, the scenarios depicts normal, everyday people and shows how something in their lives has changed since visiting Fallsview.

This is a departure from the typical, ‘on premise’ style of casino advertising and allowed us to get deeper into the insights of our gamers. As a result, our core gamers saw a bit of themselves, and the greater mass were intrigued by the humour and entertainment of the spots for top of mind interest.