Family Mart Film MIDNIGHT PROMOTION by J. Walter Thompson Taipei

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MIDNIGHT PROMOTION

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Industry Coffee, Tea, Breakfast Drinks
Media Film
Market China
Agency J. Walter Thompson Taipei
Director Ging-Zim Lo, Jacky Lo
Executive Creative Director I-Fei Chang
Creative Director Oliver Chiu
Art Director Jay Chao, Raya Lee, Don Don Ho
Copywriter Min-Lung Wu, Emily Wu
Account Supervisor Tinny Hu
Production Inly Production
Released April 2011

Credits & Description

Category: Retail Stores
Advertiser: FAMILY MART
Product/Service: FAMILY MART COFFEE
Agency: JWT TAIWAN
Production Company: INLY PRODUCTION, Taipei, CHINESE TAIPEI
Date of First Appearance: Apr 20 2011
Executive Creative Director: I-Fei Chang
Creative Director: Oliver Chiu/Min-Lung Wu
Copywriter: Min-Lung Wu/Emily Wu
Art Director: Jay Chao/Don Don Ho/Raya Lee
Agency Producer: Hannah Yu
Account Supervisor: Tinny Hu
Director: Lo, Ging-Zim
Account Manager: Tony Lee/Ali Yu

English Description
Story # 886 - Midnight promotion
An office newbie working overtime with his ambitious aspirations.


Coffee-tales continue to take place.
In Taiwan, Family Mart coffee has increased its sales by 52.8%.