Famous Grouse Film Smooth by The Leith Agency

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Industry Whiskey
Media Film
Market United Kingdom
Agency The Leith Agency
Released October 2017


Roses Creative Awards 2017
Craft Animation Silver
Tv/cinema Tv/ Cinema Campaign Silver
Tv/cinema Tv/ Cinema Commercial Under 21 Seconds Silver

Credits & Description

Campaign: The Grouse Is Back
Media: TV
Agency: Leith
Client: Famous Grouse
Gilbert, the much-loved grouse from those ads 15 years ago, was making his comeback. We took the The Famous Grouse tasting notes and brought them to life with simple, charming ads that took place in his epic Highland home.
We used one of the world’s best CGI animation houses to recreate the Famous Grouse in his Highland world. The lead animator on the job was responsible for the amazing animals in the recent Jungle Book film, with our Grouse being crafted from thousands of individually painted feathers.