Fanta Film INNOCENT MISTAKE by Fortune Promoseven Cairo

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INNOCENT MISTAKE

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Industry Soft Drinks
Media Film
Market Egypt
Agency Fortune Promoseven Cairo
Director Omar Hilal
Creative Director Mohamed Zayat
Art Director Tameem Younes, George Azmy, Ahmed Hafez
Copywriter Mohamed Hammady, Abdelsalam Abdelsalam
Producer Sherif Shennawy, Ayman Naguib
Account Supervisor Mohamed Hany, Sara Sherif
Production Broadcast
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: FANTA
Agency: FP7 CAIRO
Production Company: BROADCAST, Cairo, EGYPT
Date of First Appearance: Aug 19 2010
Creative Director: Abdelsalam Abdelsalam/Mohamed Zayat
Copywriter: Abdelsalam/Mohamed Hammady
Art Director: Ahmed Hafez/Tameem Younes/George Azmy
Agency Producer: Heba Radwan
Account Supervisor: Mohamed Hany/Sara Sherif
Producer: Sherif Shennawy/Ayman Naguib
Director: Omar Hilal
Account Manager: Ahmed Fayez/Mostafa Shady

English Description
Musseli the blue collar worker has done a mistake by putting Cantalope instead of Orange in Fanta, The result is 300,000 bottles that have to be sold because if they're not... The company will fire Musseli

Cultural Reference
Getting a job is hard in Egypt. The lower and middle class society would do anything to be employed by multinational corporations, and will fight tooth and nail to keep their jobs.