Fanta Film LIFT & LAUGH by Ogilvy Sao Paulo

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LIFT & LAUGH

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Industry Soft Drinks
Media Film
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Aaron Griffiths
Art Director Eduardo Doss, Paulo Engler
Copywriter Rafael Campos
Producer Todd Morris
Account Supervisor Fergus Hay
Editor Aaron Mackof, Dan Stephens
Production Definition 6
Director Paul Iannacchino Jr., Guilherme Alves Jr
Art Director Bruno Leo Ribeiro
Copywriter Eduardo Marques Porto, Rafael Donato Ogilvy Brasil
Editor Patrick Carpenter
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: COCA-COLA
Product/Service: FANTA
Agency: OGILVY BRASIL
Production Company: DEFINITION 6, Atlanta, USA
Date of First Appearance: Apr 20 2011
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Aaron Griffiths
Creative Director: Eduardo Marques
Copywriter: Eduardo Marques/Rafael Donato/Rafael Campos
Art Director: Bruno Ribeiro/Eduardo Doss/Paulo Engler
Agency Producer: Peter Bassett
Account Supervisor: Fergus Hay
Advertiser's Supervisor: Kelly Donahue
Producer: Todd Morris
Director: Paul Iannacchino/Jr.
Editor: Aaron Mackof/Patrick Carpenter/Dan Stephens
Sound Design/Arrangement: Michael Barrett/Dan O'sullivan/Matthew Curry/Ryan Cavanaugh/Nicholas Debruyn
Post Production: Lisa Miller
Music: Fanta Track And Music By Human/Llc
Director Of Photography: Sean Donnelly/Brian Alberth
Editing Company: Definition 6
Other Credits: Colorist: Sean Donnelly

English Description
The most amazing ride you’ll ever have… in an elevator.
Fanta is all about being less serious and transforming boring places into a world of fun.
So, we turned an everyday elevator into an amusement ride full of unexpected features: 10 hidden cameras, five microphones, voice-modifiers, 50watt speakers, electronic drum pad, 1000+ sound effects, and a hidden fridge full of Fanta. All of this to give consumers the full brand experience.
People actually started lining up to ride the elevator and many of them didn’t even want to leave.
Proof that when it comes to Fanta, the only way is UP!