Fanta Film Never Had That Before. Museum Manguava by Ogilvy & Mather Amsterdam, Czar

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Never Had That Before. Museum Manguava

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Industry Soft Drinks
Media Film
Market Netherlands
Agency Ogilvy & Mather Amsterdam
Art Director Juriaan van Bokhoven
Copywriter Jesse Ridder
Creative Agency Czar
Director Floris Kingma
Released March 2018

Credits & Description

Advertised brand: Fanta
Media: Film
Advertising Agency: Ogilvy & Mather Amsterdam, NL
Art Director: Juriaan van Bokhoven
Copywriter: Jesse Ridder
RTV Producer: Swantje Hoppe
Production Company: CZAR Amsterdam
Director: Floris Kingma
Producer: Willem Bos
Published: March 2018
Synopsis:
Together with Ogilvy & Mather Amsterdam, Floris Kingma (CZAR director) created two quirky films for Fanta's new peculiar flavors: Manguava and Passionanas. CZAR was briefed to produce a campaign that will awaken new sensations that the viewers never had before and Floris decided to implement a parallel universe element in these short films.
The first film involves two teenagers wandering around in the museum, drinking their Fanta - making the horse inside the painting crave for its flavor. The second film was set in a waiting room when a guinea pig appears out of an older woman's hair to get a taste of the new Fanta flavor.