Fastrack Tee Virus: Watch by Lowe Lintas Mumbai for Fastrack

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Fastrack Tee Virus: Watch

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film
Market India
Agency Lowe Lintas Mumbai
Creative Kishore Mohandas, Carl Savio, Akash Das, Rohit Venkatesh, Janardhan Nataraj, Saptarshi Das, Arun Iyer, Lohith Chengappa
Released October 2012

Credits & Description

Category: Clothing & footwear
Brand: Fastrack Tee Virus
Agency: Lowe And Partners
Country: India
The t-shirt. Something that we all know so well and love, is to most, more than a piece of clothing. From slogans to graphic art, it occupies a space that is uniquely its own. So Fastrack decided to capture the essence of T-shirts and infuse it into a new range of products viz. bags, watches and sunglasses.
The brief to Lowe and Partners India was simple: Tell consumers about a new and exciting product line based on the iconic T-shirt.
Category: Clothing & footwear
Client: Fastrack Tee Virus
Agency: Lowe And Partners
Country: India
Director: Lohith Chengappa
Director: Carl Savio
Director: Akash Das
National Creative Director: Arun Iyer
Creative: Janardhan Nataraj
Creative: rohit venkatesh
Creative: Saptarshi Das
Creative: Kishore Mohandas
Creative: Arun Iyer
Creative: Akash Das
Creative: Lohith Chengappa
Creative: Carl Savio