Works » Moen

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Industry Sanitary engineering
Media Television & Cinema
Market United States
Agency The Martin Agency Richmond
Editor Charlie Johnston
Art Director Amy Elkin
Creative Director Anne Marie Hite
Executive Creative Director Joe Alexander
Production Lost Planet
Director Sophie Gateau
Copywriter Kristen Dutton
Photographer Jeff Satterthwaite
Designer Judd Burnette
Released September 2012

Credits & Description

Category: Home appliances & furnishings
Brand: MOEN Incorporated
Agency: The Martin Agency, Richmond VA
Country: United States of America
The campaign features two of their latest faucet innovations, including the new MotionSense, which launches in retail stores this fall. The campaign includes two TV spots and brings to life Spot Resist Finish, a faucet that resists fingerprints and water spots, and MotionSense, a faucet that turns on with the wave of a hand, no touching required. The campaign was directed by Parisian artist Sophie Gateau, who brought her unique sense of fashion and style to the work. Gateau is best known for her work on Nike, Ray-Ban and Samsung, as well as her music videos.

Category: Home appliances & furnishings
Client: MOEN Incorporated
Agency: The Martin Agency, Richmond VA
Production: Paranoid US (Los Angeles)
Country: United States of America
Director: Sophie Gateau
Executive Creative Director: joe alexander
Creative Director: Anne Marie Hite
Art Director: amy Elkin
Copywriter: Kristen Dutton
Account Director: Carey Ely
DoP: Christophe Lanzenberg
Editing Company: Lost Planet (NYC)
Agency Producer: Brad Powell
Editor: Charlie Johnston
Photographer: Jeff Satterthwaite (Alice Blue)
Designer: Judd Burnette

The TV Commercial titled MOEN: Spot Resistant was done by The Martin Agency Richmond advertising agency for Moen in United States. It was released in Sep 2012.