Febreze: HOTEL by Grey New York for Febreze

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Febreze: HOTEL

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Industry Household maintenance & pet products
Media Film
Market United States
Agency Grey New York
Director Sam Cadman
Executive Creative Director Noel Cottrell, Per Pedersen
Art Director Rob Perillo
Copywriter Rob Lenois
Producer Kate Sutherland, Tom Rossano
Account Supervisor Will Platt-Higgins, Liz Gilchrist, Elena Grasmann
Editor Mike Elliot
Released June 2011

Awards

One Show 2012
One Show Consumer Television / 60 second - Campaign Merit

Credits & Description

2 of 2 Campaign
Type of Entry: Product & Service
Category: Household: Cleaning Products
Title: HOTEL
Advertiser/Client: FEBREZE
Product/Service: DEODORISING SPRAY
Entrant Company: GREY NEW YORK, USA
Advertising Agency: GREY NEW YORK, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen/Noel Cottrell
Creative Director: Rob Perillo/Rob Lenois
Art Director: Rob Perillo
Copywriter: Rob Lenois
Agency Producer: James McPherson/Angela Ong/JiBennett Mc Carroll
Planner: Molly Dunn/Andrea Galambos
Account Supervisor: Will Platt-Higgins/Elena Grasmann/Liz Gilchrist
Production Company: STATION FILM New York, USA
Director: Sam Cadman
Producer: Tom Rossano/Kate Sutherland
Editor: Mike Elliot
Sound Design/Arrangement: Glen Landrum/Sound Lounge
Music: Artist/Title: Human
Animation: Method/Ny
Post Production: Beast/Ny
Other Credits: Audio Engineer: Glen Landrum
Brief Explanation:
Participants are taken on a blindfolded smell-test in a filthy hotel room.