Federal Centre For Health Education Film KNOW YOUR LIMIT by Schultze Walther Zahel

KNOW YOUR LIMIT

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Industry Against alcohol
Media Film
Market Germany
Agency Schultze Walther Zahel
Production Naumann Film
Director Klaus Naumann
Executive Creative Director Sabine Starker
Creative Director Gaby Schneider, Rainer Staudt
Editor Silviu Bitea
Released March 2010

Credits & Description

Category: Public Health & Safety
Advertiser: FEDERAL CENTRE FOR HEALTH EDUCATION
Product/Service: ALCOHOL RISK AWARENESS
Agency: SCHULTZE WALTHER ZAHEL
Production Company: NAUMANN FILM, Munich, GERMANY
Date of First Appearance: Mar 1 2010
Executive Creative Director: Sabine Starker
Creative Director: Rainer Staudt/Gaby Schneider
Producer: Klaus Naumann
Director: Klaus Naumann
Editor: Silviu Bitea
Post Production: Naumann Film
Lighting: Jürgen Thiele
Account Manager: Bzga: Elke Lewicki/Eveline Maslon/Peter Lang
Director Of Photography: Klaus Naumann
Editing Company: Naumann Film
Other Credits: Production Manager: Nikolaus Von Uthmann

English Description
A dance in a night club. Young adults party away carelessly, meeting friends and drinking alcohol. In onscreen captions we learn which fates they might meet under the influence.
"Alcohol: Know Your Limit" targets adolescent people from 17 to 25 who occasionally drink alcohol. The spot doesn't want to forbid the use of alcohol, but administers a caution and wants to provide food for thought about the consequences of binge drinking. The tone is not preachy but youthful and direct: Once you know your limit, you can party without remorse.