Federal Voting Assistance Program Film YOUR GREATEST WEAPON by Mullen Los Angeles

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Industry Public awareness
Media Film
Market United States
Agency Mullen Los Angeles
Production Imaginary Forces
Director Brian Mah
Art Director Tim Vaccarino
Copywriter Brian Tierney, Dave Weist
Producer Crystal Deones, Adam Lawson, Ben Apley
Account Supervisor Chip Cook
Editor Joe Denk
Released February 2011

Credits & Description

Category: Public Awareness Messages
Product/Service: PUBLIC SERVICE
Agency: MULLEN
Production Company: IMAGINARY FORCES, Los Angeles, USA
Date of First Appearance: Feb 7 2011
Chief Creative Officer: Mark Wenneker
Creative Director: Dave Weist/Tim Vaccarino
Copywriter: Dave Weist/Brian Tierney
Art Director: Tim Vaccarino
Agency Producer: Liza Near/Susan Poor
Account Supervisor: Chip Cook
Producer: Ben Apley/Crystal Deones/Adam Lawson
Director: Brian Mah
Editor: Joe Denk
Sound Design/Arrangement: Mike Secher/Keith Roberts
Animation: James Anderson
Account Manager: Don Lorenzet
Director Of Photography: Aaron Platt
Editing Company: Imaginary Forces

English Description
You don’t get a free pass because you have something important to say. People will pay attention to what grabs their attention and then you can have a conversation from there. This spot for the Federal Voting Assistance Program ran on military bases all over the world. It was created for a video game loving, tech savvy military audience and it was designed to convey a simple truth about voting. The pen is your most powerful weapon.