SAYING NOTHING MEANS TAKING PART by W&Cie, Wanda Productions for Federation Nationale Solidarite Femmes

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SAYING NOTHING MEANS TAKING PART

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Industry Against violence
Media Film
Market France
Agency W&Cie
Creative Director Ivan Pierens
Art Director Arnaud Wacker
Copywriter Renan Cottrel
Agency Wanda Productions
Director Jean Yves Lemoigne
Released December 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: FÉDÉRATION NATIONALE SOLIDARITÉ FEMMES
Product/Service: DOMESTIC VIOLENCE AWARENESS
Agency: W&CIE
Production Company: WANDA PRODUCTIONS, Saint-Denis La Plaine Cedex, FRANCE
Date of First Appearance: Dec 1 2010
Creative Director: Ivan Pierens
Copywriter: Renan Cottrel
Art Director: Arnaud Wacker
Agency Producer: W/Cie
Director: Jean Yves Lemoigne
Account Manager: Grégoire Weil

English Description
Shock methods for an "English-style" campaign.
The film (45 seconds and 35 seconds) puts those close to victims into the situation of assailant, creating a transfer of "responsibility". By remaining silent, those close to victims–whether neighbours, work colleagues, friends or parents–become the unwitting accomplices of the true assailant. By keeping quiet, they allow the violence to continue. Conjugal violence: saying nothing means taking part.