The breathe by W&Cie, Wanda Productions for Fnsf

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The breathe

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Industry Charities, Foundations, Volunteers
Media Film
Market France
Agency W&Cie
Creative Director Ivan Pierens
Art Director Arnaud Wacker
Copywriter Renan Cottrel
Agency Wanda Productions
Director Wilfrid Brimo
Released November 2012

Awards

Epica Awards 2013
Film Direction & Cinematography SILVER
Film Public Interest SILVER

Credits & Description

Media: TV
Geo: France
Category: Public interest
Agency: W&Cie
Brand: FNSF
Advertising Agency: W&Cie, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Account Manager: Grégoire Weil
Advertiser Manager: Françoise Brié
Production Company: Wanda Productions
Director: Wilfrid Brimo
Sound: The
Brief Explanation
In 2012, the 39 19 domestic violence info telephone number of theNational Federation of Women's Solidarity celebrates its 20th birthday.This year, the idea was not to highlight domestic violenceconsequences but the efficiency of the number against it.The metaphor of the breath captures well, on the 20th birthday, thecrucial part played by the number in the fight against domestic violence.Breath switches off candles but it is also able to push away violence.Violence is filmed like a tragic ballet stopped by a woman's breath whoembodies all battered women.