CHERYL by Sra Rushmore for Federation Of Associations For The Protection Of Public Health

CHERYL

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Industry Public Safety, Health & Hygiene
Media Film
Market Spain
Agency Sra Rushmore
Director Nacho Martín
Executive Creative Director Miguel Garcia Vizcaino, Marta Rico
Account Supervisor Rocio Caceres
Production Usert38
Released August 2011

Credits & Description

Category: Branded Content Internet Film
Advertiser: FEDERATION OF ASSOCIATIONS FOR THE PROTECTION OF PUBLIC HEALTH
Product/Service: FEDERATION OF ASSOCIATIONS FOR THE PROTECTION OF PUBLIC HEALTH
Agency: SRA. RUSHMORE
Production Company: USERT38, Madrid, SPAIN
Executive Creative Director: Miguel Garcia Vizcaino/Marta Rico
Account Supervisor: Rocio Caceres
Director: Nacho Martin
Account Manager: Carlos Solchaga
Account Manager: Carlos Solchaga

English Description
In the context of the very noisy general election campaign last autumn, the debate was framed almost exclusively in the economy. The unemployment rates, the growth and consumption figures, the public debt… FADSP (FEDERATION OF PUBLIC HEALTH CARE DEFENSE ASSOCIATIONS) wanted to introduce a new topic: the risk of losing the Spanish public health care system in favour of a private system that a victory of the conservative PP could bring forth.
The agency found and interviewed an American woman who had had a horrible experience because of the US private health care system, as a means to make viewers think about the risks of not having a public system that ensured the basic rights of Spanish citizens.