AAAA Auto Repair by BBDO New York, O Positive for Fedex

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AAAA Auto Repair

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Industry Postal, Courier, Shipping & Freight services
Media Film
Market United States
Agency BBDO New York
Agency O Positive
Released February 2011

Awards

London International Awards 2012
TV/Cinema/Online Film Corporate Image Bronze Winner
TV/Cinema/Online Film Retail Campaign Bronze Winner

Credits & Description

Type of entry: Product & Service
Category: Business Equipment & Services
Advertiser: FEDEX
Product/Service: FEDEX
Agency: BBDO NEW YORK, USA
Advertiser FEDEX
Product FEDEX
Entrant BBDO NEW YORK, USA
Type of Entry: Product & Service
Category: Business Equipment & Services
Title: AAAA AUTO REPAIR
Advertiser/Client: FEDEX
Product/Service: FEDEX
Entrant Company: BBDO NEW YORK, USA
DM/Advertising Agency: BBDO NEW YORK, USA


Brief Explanation
A mechanic chooses to name his company “AAAAAAAAAA AutoRepair,” so that he can “get an edge” by being listed first in the phone book. His coworker informs him that FedEx offers smarter ways to get an edge on the competition.