FedEx: Dominoes by BBDO Toronto for Fedex

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FedEx: Dominoes

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Industry Transport, travel & tourism
Media Film
Market Canada
Agency BBDO Toronto
Director Jeff Low
Executive Creative Director Peter Ignazi, Carlos Moreno
Art Director Sr. Art Director, Karim Ayesh
Account Supervisor Cheryl Gosling - Jaya Gothi
Editor Mark Paiva Saints Editorial
Production OPC
Released November 2011

Credits & Description

Category: Viral Film
Advertiser: FEDEX CANADA
Product/Service: NON-RUSH SHIPPING
Agency: BBDO TORONTO
Production Company: OPC, Toronto, CANADA
Executive Creative Director: Peter Ignazi/Carlos Moreno
Copywriter: Associate Creative Director/Copywriter: Chris Joakim
Art Director: Associate Creative Director/Art Director: Mike Donaghey
Agency Producer: Beatrice Bodogh
Account Supervisor: Jaya Gothi
Advertiser's Supervisor: Susan Hayes/Jason Shane
Director: Jeff Low
Editor: Mark Paiva
Sound Design/Arrangement: Apollo Studios
Post Production: Axyz
Account Manager: Martina Ivsak
EditingCompany: Posterboy Edit
Account Manager: Martina Ivsak
Editing Company: Posterboy Edit
Other Credits: Color: Alter Ego

English Description
FedEx wanted to advertise their less urgent shipping services from Canada to the U.S. So, to prove that less urgent shipping doesn’t have to mean less amazing, we created an online video that showed just how amazing taking the long road with FedEx can be.

We turned over 3900 FedEx boxes into a giant path of dominoes. Through a series of twists, turns and amazing tricks the boxes weaved their way through North American landscape as they went from the office of a Canada goose all the way to an American Eskimo puppy. One shot. No cuts. All in camera.