Fedex Film FedEx: Jingle by BBDO New York, Caviar

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FedEx: Jingle

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Industry Postal, Courier, Shipping & Freight services
Media Film
Market United States
Agency BBDO New York
Director Matt Prokaziuk, Oz Frenkel
Executive Creative Director Mike Smith, Greg Hahn, Bill Bruce
Creative Director Rasmus Blaesbjerg
Art Director Matt Sorrell
Copywriter Jessica Coulter
Producer Todd Makurath, Giuseppe Lupo
Account manager David Mckenzie
Editor Jacob Ritley
Agency Caviar
Released October 2012

Credits & Description

Category: Retail services
Brand: FedEx
Agency: BBDO New York
Country: United States of America
FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own âjingleâ. Itâs another way FedEx is looking to increase engagement within its fast growing social community on Facebook.The app is intended to provide a unique, entertaining and interactive experience, taking the idea of âsolutions that matterâ from a reverse angle: there are many things FedEx can do to help your business succeed; a cheesy âJingleâ isnât one of them. The âJingle Studioâ app was created by BBDO NY, working with Caviar and Haus. It juxtaposes a low-fi interface with a new text-to-singing technology.
Category: Retail services
URL: https://apps.facebook.com/fedexjingle
Client: FedEx
Agency: BBDO New York
Production: Caviar, Los Angeles
Country: United States of America
Director: Matt & Oz
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director: Mike Smith
Copywriter: Jessica Coulter
Art Director: Matt Sorrell
Producer: Todd Makurath
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Account Director: Neil Onsdorff
DoP: Dave Jones
Editing Company: Caviar
Editor: Jacob Ritley
Account manager: David McKenzie
Senior Content Producer/Interactive Producer: Jesse Brihn
Executive Interactive Producer: Nicole Rannou

Integrated Media: HAUS, Los Angeles
Executive Producer: Jared Plummer
Producer: Giuseppe Lupo
Creative Director: Rasmus Blaesbjerg
Design Director: Steed Griffin