Fevicol Film The Free Store by Ogilvy & Mather Mumbai

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The Free Store

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Industry Paints, Paint Brushes, Adhesives
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Art Director Ankita Gupta
Copywriter Hazel Mehta
Released April 2013

Credits & Description

Welcome to THE FREE STORE, where EVERYTHING you see is for FREE!
Fevicol wanted to reinforce their position as India's most reliable glue so via Ogilvy & Mather they conducted this activity in one of Mumbai's many malls. Mumbaikars of all shapes and sizes, young and old, tried to seize this opportunity and walk away with any of the beautiful wooden items on display.But they all got a good laugh instead, as everything from the smallest spoon to the flowers in the vase, was glued down by Fevicol.
Category: Household, garden & pets
Client: Fevicol
Agency: Ogilvy & Mather
Country: India
National Creative Director: Abhijit Avasthi
National Creative Director: rajiv rao
Group Creative Director: kainaz karmakar
Group Creative Director: Harshad Rajadhyaksha
Copywriter: Hazel Mehta
Art Director: Ankita Gupta
Account Director: Vivek Verma
Ramanathan Sridhar and Bindi Kanakia