FHM: Movie Date App by Interone Germany for Fhm

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FHM: Movie Date App

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Industry Culture, Leisure & Sport
Media Film
Market Germany
Agency Interone Germany
Executive Creative Director Thomas Pakull, Marco Mehrwald
Creative Director Ilker Aslan, Markus Böger
Art Director Benjamin Weiss
Copywriter Tobias Schwarz
Creative Sebastian Schuster
Released July 2012

Credits & Description

Category: Entertainment & leisure
Brand: FHM
Agency: interone
Country: Germany
Intertone Germany client FHM was briefed, to help men in the most difficult situation out there: the date.Since most first dates start with going to the cinema, we invented the FHM Movie Date App. As soon as a romantic scene occurs in a movie, the mobile starts buzzing to indicate: nowâs the right moment - get touchy with your date and go for it! To spread the idea and get in contact with our target group at the very moment they need our support, we promoted the FHM Movie Date App with posters in the gents' toilets of cinemas. As the app was launched recently, we canât say for sure if the birthrate grew just because of our idea - but what we can say for sure is, that dating women in cinema is no longer a problem for the male world.
Category: Entertainment & leisure
URL: http://bit.ly/FHMmoviedateapp
Client: FHM
Agency: interone
Country: Germany
Executive Creative Director: Thomas Pakull
Executive Creative Director: Marco Mehrwald
Creative Director: Markus Böger
Creative Director: Ilker Aslan
Art Director: Benjamin Weiss
Copywriter: Tobias Schwarz
Creative: Sebastian Schuster
Account Manager: Simon Heydecker
RIA Developer: David Moldenhauer
Director RIA: Nikolai Bockholt
Technical Project Manager: Peer Weidner