FIA Foundation Film Make it Home For Christmas by M&C Saatchi London

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Make it Home For Christmas

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Industry Traffic safety
Media Film
Market United Kingdom
Agency M&C Saatchi London
Creative Director Matt Collier, Wayne Robinson
Production Mad Ruffian
Director Amanda Jones, Christopher Watson-Wood
Released December 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Client: AA
Brand: FIA Foundation
Creative Director: Matt Collier & Wayne Robinson
Agency: M&C Saatchi
Production Company: Mad Ruffian
Director: Mad Ruffian / Christopher Watson-Wood and Amanda Jones
Post Production: Ruffian Post
Head of VFX: Christopher Watson-Wood
Post Production Producer: Amanda Jones
Lead CG Artist (Houdini): Toby Williams-Ellis
Director of Photography: James Medcraft
Cast: Darcey Brown, Rob Mitchell-James
Casting: Plaster Cast London
Music Clearance: Gillian Miller @ Music Business Affairs
Song: I’ll be Home for Christmas
Artist: Bing Crosby
Publishing: Universal Music Enterprises
Published: December 2017
Synopsis:
M&C Saatchi and Mad Ruffian today launch the FIA Foundation and AA Charitable Trust's Christmas campaign, 'Make it Home for Christmas', an online and social campaign which aims to highlight the fatal danger of texting and driving. Set to Bing Crosby’s 1943 hit 'I'll be Home for Christmas', the film shows a father and daughter innocently texting back and forth whilst he's driving home for Christmas. The AA Charitable Trust reports that according to Transport Research Laboratory (TRL) research, reaction times are twice as long text driving as drink driving, but despite this there is still a prevalence of high profile court cases of drivers causing death and serious injuries due to texting, calling or searching for music on their mobile phones while driving.