Fiat 500: The motherhood by Krow Communications for Fiat

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Fiat 500: The motherhood

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Industry Cars
Media Film
Market United Kingdom
Agency Krow Communications
Production Rubber Republic
Released January 2013

Awards

Epica Awards 2013
Film Automobiles SILVER

Credits & Description

Media: TV
Category: Automotive
Brand: Fiat
Geo: Europe, United Kingdom
Advertising Agency: Krow Communications, London, UK
Creative Director(s): krow
Copywriter(s): krow
Art Director(s): krow
Production Company (& City): Rubber Republic (London)
Film Director(s): Matt Golding
Production Company Producer(s): Tiernan Hanby
Agency Producer(s): Kate Bailey
Short explanation
The Fiat 500L is made for new parents who don't want to give up on their personal style. The idea as the Guardian put it, was to launch 'an assault on the familiar, the relentlessly bloody upscale tone of the average car ad.' By representing mum as she really is, with all her flaws, we positioned the Fiat 500L as the car for parents with attitude.
Description
A new family-sized car from the Fiat 500 brand.