Fiat Film SKYDIVING by Leo Burnett Tailor Made Sao Paulo

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Industry Cars
Media Film
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Director Fabio Hacker
Creative Director Ruy Lindenberg
Art Director Alexandre Rato Pagano, Sergio Lobo
Copywriter Tomás Correa, Cesar Herszkowicz
Account Supervisor Raphael Pinho, Pedro Lage, Cintia Mourão, Daniela Ferreira
Production Trator Filmes
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: FIAT
Product/Service: FIAT BRAVO
Production Company: TRATOR FILMES, Sao Paulo, BRAZIL
Date of First Appearance: Mar 15 2011
Creative Director: Ruy Lindenberg
Copywriter: Tomas Correa And César Herszkowicz
Art Director: Sergio Lobo And Alexandre Pagano
Agency Producer: Maria Fernanda Moura/Celso Groba And Camila Aquino
Account Supervisor: Cintia Mourão/Raphael Pinho/Daniela Ferreira And Pedro Lage
Advertiser's Supervisor: C.belini/Lélio Ramos/João Ciaco/Malú Antonio And Ana Brant
Director: Fabio Hacker
Sound Design/Arrangement: Menina Produtora
Animation: Gabriel Reinaldo
Planner: Ana Luiza Santos/Tiago Lara/Felipe Santini

English Description
Fiat Bravo needed to get into this war to win. The client requested a campaign in print media totally focused on the product, covering all of the car’s features.

Bravo in Brazil means bravery, boldness, courage. That’s why we turned the ad into a hero. We’ve created “The Bravest Ad You’ve Ever Seen” and we developed an internet program in the format “The Most Incredible Videos” where it proved its bravery.