Fiat Film A REAL PANDA by Leo Burnett Milan

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A REAL PANDA

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Industry Cars
Media Film
Market Italy
Agency Leo Burnett Milan
Director Bosi E Sironi
Executive Creative Director Paolo Dematteis - Riccardo Robiglio
Creative Director Marco Gucciardi Antonella Comoglio
Art Director Giuseppe Pavone - Marco Ontano
Copywriter Domenico Culzoni - Federica Altafini
Producer Francia Quercia
Account Supervisor Riccardo Vavalà - Romana Ambrogini
Editor Enrico Salmasi
Production Indiana Production Company
Released December 2010

Credits & Description

Category: Cars
Advertiser: FIAT
Product/Service: PANDA
Agency: LEO BURNETT
Production Company: INDIANA PRODUCTION COMPANY, Milan, ITALY
Date of First Appearance: Dec 14 2010
Executive Creative Director: Paolo Dematteis - Riccardo Robiglio
Creative Director: Marco Gucciardi (Cd) Antonella Comoglio (Client Creative Director)
Copywriter: Domenico Culzoni - Federica Altafini
Art Director: Giuseppe Pavone - Marco Ontano
Agency Producer: Franca Quercia
Account Supervisor: Riccardo Vavalà - Romana Ambrogini
Producer: Francia Quercia
Director: Bosi E Sironi
Editor: Enrico Salmasi
Lighting: Renato Alfarano
Music: Bottega Del Suono Carodio C - Tornaro A.p
Editing Company: Movie/Arts

English Description
In this TVC, Mr Chiambretti asks the audience to make an educated a guess : which is the product advertised while a close up of a real Panda (i.e., the animal) appears on the TV screen