Fiat Film MAYA by Leo Burnett Milan

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MAYA

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Industry Cars
Media Film
Market Italy
Agency Leo Burnett Milan
Director Bosi E Sironi
Executive Creative Director Paolo Dematteis - Riccardo Robiglio
Creative Director Marco Gucciardi Antonella Comoglio
Art Director Giuseppe Pavone - Marco Ontano
Copywriter Domenico Culzoni - Federica Altafini
Account Supervisor Riccardo Vavalà - Romana Ambrogini
Editor Enrico Salmasi
Production Indiana Production Company
Released December 2010

Credits & Description

Category: Cars
Advertiser: FIAT
Product/Service: PANDA
Agency: LEO BURNETT
Production Company: INDIANA PRODUCTION COMPANY, Milan, ITALY
Date of First Appearance: Mar 2 2010
Executive Creative Director: Paolo Dematteis - Riccardo Robiglio
Creative Director: Marco Gucciardi (Cd) Antonella Comoglio (Client Creative Director)
Copywriter: Domenico Culzoni - Federica Altafini
Art Director: Giuseppe Pavone - Marco Ontano
Agency Producer: Franca Quercia
Account Supervisor: Riccardo Vavalà - Romana Ambrogini
Director: Bosi E Sironi
Editor: Enrico Salmasi
Post Production: Movie/Arts
Lighting: Renato Altafano
Music: Bottega Del Suono Carodio C - Tornaro A.p

English Description
Panda Maya
Mr Chiambretti looks for the complicity of the audience by making fun of Fiat . Fiat people have created a promotional offer that thanks to a Maya legend you will never be able to pay the Panda .
(The promo says that you will start paying your Panda starting from 2012, but, on the base of a Maya legend, 2012 is considered the end of the world year).